Before diving into monthly website visitors, it could help to understand the breakdown of website traffic. As of , the statistical data platform Statista outlined the distribution of worldwide website traffic by its source.
The breakdown is as follows:. As you analyze other companies and industries, you can assume that typically, over half of their visits come from direct searches. Most visitors are landing on a particular webpage because they typed the URL into the address bar. How do you find these statistics? While these websites will push out an impressive list of metrics, take this information with a grain of salt.
Amazon amazon. For August , the platform lists Amazon and Youtube domains with To clarify, 1. While the numbers will vary, you can still create a snapshot of how many visitors a website typically gets.
Unfortunately, it is harder to find this information for small and medium-sized businesses versus large corporations.
How do you scale this information to your business? The answer to this question depends on a few factors. First, are you evaluating a B2B, B2C, or hybrid company? B2B companies have a target audience of other businesses and organizations. B2C companies target direct consumers. One can infer that the potential for more unique monthly visitors for B2C companies is greater than that of B2B companies simply because their target audience is exponentially larger.
B2B companies use niche marketing to sell particular products or services to a specific group of businesses while B2C companies focus their strategy on the needs, interests, and challenges of people in their everyday lives.
To make an accurate guess of where your company should be, determine the industry standard. To do this, evaluate your competition. Using tools like the previously mentioned SimilarWeb and SEMRush, you can create a general overview of your competitors, and use these statistics to establish an average for your industry.
The more content you have available on your site, the more opportunities you create for visitors to find it. How much new content are you producing?
Five or more? Evaluate whether your content strategy is working. Are you ranking for your keywords? Have you seen an increase in views over the last few months? Where is the bulk of your traffic coming from? Once you can determine how your site is currently performing, you can take active steps to create an effective content strategy. Search volume for your targeted topics is directly related to the demand for that information, product, or service. High search volume can mean more visitors; however, this is directly affected by the competitiveness of your keywords.
The more competitive your target keywords, the harder it is to rank on the first page of a SERP. The more competitive the industry, the greater the chances of having potential website visitors split among the competition. Bloggers consistently use guest posting as a method of obtaining valuable backlinks to their blogs.
This method is so useful that it evolved into content marketing, a popular method of digital marketing. Referral traffic is raised, and search engines give better rankings for sites with backlinks from reputable sites. This makes contributing to other sites one of the best, across-the-board digital marketing techniques to raise traffic to any website. While some keywords gain a lot of traffic, the large majority 70 percent, to be exact of online searches are long-tail keyword searches.
Optimize your website for broad keywords, but also include as much niche detail as possible. Blogs help create landing pages to answer specific questions and provide specific information for as many long-tail keywords as possible. By starting a blog, you exponentially increase your odds of being found by qualified leads for your business. Organic search is important, but so is referral traffic. Social signals can also help raise search engine traffic.
Understand, though, that it is an important piece of raising traffic to 20, in 90 days or less. December 20, at am. December 23, at pm.
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I real appreciate articles like these, thank you. In the first week we received visitors. Yash says. April 29, at am.
Please sir help me… i only depend on blogging. Thanks, Yash. May 7, at am. Alpana says. May 1, at pm. Manny says. June 11, at pm. June 22, at pm. June 26, at pm. Lisa says. September 12, at pm. Patrick Gilder says. September 14, at pm. Aroos says. September 19, at am. Dawn L. October 4, at pm. Georgina says. October 17, at pm. October 18, at am. Mary A Sjoberg says. November 12, at pm. Abdellatif Qassid says. November 16, at pm. Andy says. November 30, at pm.
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